Cyberscams can be incredibly well-crafted and dangerous, and a significant portion of this danger stems from the scammer’s ability to effectively utilize the psychological triggers that we all possess to some degree. Modern security training tends to focus on what signs we all need to keep an eye out for—and for good reason—but it does little to explore why modern scams are as effective as they are. Let’s fix that by taking a moment to examine the tricks the scammers play so you can be that much more prepared to stop them by understanding how they work.
Nowadays, few things are as universally annoying as the constant stream of spam emails. From ludicrous pharmaceutical offers to urgent pleas for financial assistance from other nations’ royalty, our inboxes can often be likened to a digital landfill. What many people don’t realize, however, is that behind this persistent nuisance lies a huge, and shockingly lucrative, industry.
The world of cybersecurity is in constant flux, demanding that organizations continually reassess their defensive strategies. A traditional focus solely on preventing breaches, while important, is proving insufficient in the face of sophisticated and persistent threats. As highlighted in a recent Illumio podcast episode, “Trust & Resilience: The New Frontlines of Cybersecurity,” the very foundation of digital interaction—trust—has ironically become a primary vulnerability exploited by attackers. This necessitates a fundamental shift in perspective.
You open your email and you have a message claiming your bank account has been compromised. You click the link, log in, and, whoops, you just handed your credentials to a cybercriminal. You’ve been a victim of phishing, where scammers bait you with fake messages and reel you in like an unsuspecting fish. You don’t have to be their next catch. Here’s how to recognize and fight back against phishing attempts.
If it feels like scammers are everywhere, it’s largely because they are. Every day, they’re cooking up new ways to trick people into giving up money, data, or access to their accounts. One of the biggest problems we run into is that we’re bombarded with so many scam warnings that we start tuning them out. That’s called threat fatigue, the phenomenon when you get so tired of hearing about security risks that you stop paying attention. That’s exactly what scammers want.
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