To many business owners, modern technology feels like a black hole; a recurring line item that keeps getting more expensive without ever making life noticeably easier. If you have ever felt like you are buying software just to keep up rather than to get ahead, you are not alone. The goal should not be to buy more IT. The goal is to capture value. Here is how to bridge the gap between technical complexity and business growth.
Is your business still relying on a patchwork system of spreadsheets, sticky notes, and emails to manage all of its customer relationships? This type of manual work is not cheaper or more efficient; it only accumulates organizational debt that will eventually come due. Poor customer relationship management results in hundreds of hours of lost productivity throughout the year, directly translating into lost sales and profits for your business.
Take a quick walk through your business. When you look at the screens on the walls, what’s actually on them? If it’s a generic weather widget, a “Happy Monday!” slide that’s been up for three weeks, or a “No Signal” box, you aren’t looking at a technology investment. You’re looking at a $10,000 screensaver.
Business is already complicated enough without having to remember all of your passwords. Unfortunately, logins and sign-ons are a necessary part of operations, and without them, work isn’t going to get anywhere. All that said, there is a solution to the problem of having too many accounts with too many unique credentials, and it all starts by asking a simple question.
Running a business can feel like a constant battle against inefficiency. There are innumerable reasons an organization doesn’t meet productivity standards. Fortunately, however, technology provides powerful tools to identify and eliminate these problems. Here’s how you can use technology to find and fix inefficiencies in your business.