There is a Strategy to Making Smart Technology Investments

There is a Strategy to Making Smart Technology Investments

A lot of companies are making large technology investments, in fact, if you are here now, you are probably thinking about making such an investment for your own business. One problem that growing companies have is identifying and investing in the right technology. Today, we thought we would give you a couple of tips on how to go about making technology investment decisions that will be the most advantageous for your business.

Why Invest in Technology?

Before we get into some tips that can help you make the best technology investment decisions, we want to talk about why companies are investing in technology. In the small business world, most business owners feel as if they are constantly falling behind if they don’t continuously improve their technology. In fact, according to a poll conducted in 2021, over half of respondents to the small business poll thought they were spending too little on their technology, while only about 20 percent felt that they were spending too much. Obviously, these are just opinions, but it can give you a look into the game of catch-up that a lot of small business owners are constantly playing. Some of the reasons small businesses invest in technology include:

  • Integration of new systems/applications to advance efficiency
  • Cybersecurity
  • Managing and analyzing data
  • Upgrading systems
  • Upgrade for younger workforce
  • Expanding reach/commerce to Internet
  • Managing building IT complexities 

There are many others, but if you are like the over half of small business owners that feel like stagnation in your tech is stagnation in your business, finding the right technology to invest in is imperative to not wasting capital. Let’s take a look at three strategies that work to identify the technology your business needs. 

Look Inward

The first thing you should do before making any technology-procurement decisions is assess what problems your business has that could possibly be fixed by adding new technology. Do you pay a lot of money for a certain part of your business that a new tech investment could reduce over time? Are you lacking efficiency in one part of your business? You will want to identify the pain points of your business and then take some time to see what type of investment works best for you. Do you need to see a rapid ROI? Technology can be a solution to your problem, but it can just as easily become another problem if you don’t plan ahead. 

Look to Deliver More Value

Your company is unique, and if you consider it, it has a unique offering. Identifying what unique value your business presents to your customers is a great place to start when looking to implement technology to help your business. You will want to explore how new technology could help you differentiate your product and service delivery and then make decisions on those investments to improve your value proposition to customers. After all, if your customers won’t pay more after a massive innovation project, other than market sustainability, why would you want to put that kind of stress on your business?

Get Creative

You are in the business of creating great outcomes for your customers so that they continue to buy your products and services. Why then would you try to develop and integrate technology that could end up costing you a lot of money? Nowadays, there are many technologically-based organizations that your business can partner with to ensure that you are able to move operations forward. Whether that be organizations that specialize in virtualized hardware, managed software, or simply getting your team the coffee they need, there are technology-based solutions to nearly every business problem.

That’s where the IT professionals at White Mountain IT Services come in, we handle all manners of technology-related issues that you can have with your business. Give us a call today at 603-889-0800 to have a conversation about how to get your technology working for you.

By accepting you will be accessing a service provided by a third-party external to

Related Posts

Remote workers are changing the way that both employees and their employers are viewing their workspace. It’s been proven that businesses can mitigate their overhead costs and increase their employee retention rate by allowing their team to work from...
When it comes to business communications technology, you don’t want to be caught using technology that’s outdated. Thanks to the innovations afforded to your company by Voice over Internet Protocol (VoIP), you can have access to lots of game-changing...
The IT landscape has changed so dramatically over the past decade that businesses need to stop and consider the latest solutions before cycling out their old IT equipment. In the past, when it came time to replace office technology, one would simply ...
Saving a little on your technology can go a long ways, but cutting too many corners can lead to additional problems and expensive downtime. Here are a few ways you can cut costs without creating long term issues....
Tablets are definitely becoming a staple in the consumer electronics world. For the longest time, the tablet PC was an expensive, clunky device that just didn't wow consumers. Some businesses had adopted tablets back in the day, but they were difficu...
If you’re in the market for a new computer, then you’re going to have to make a decision: Go with a traditional hard drive (HDD), or a solid state drive (SSD). While a computer equipped with an HDD will cost you less money, an SSD promises to faster ...
Replacing your aging or broken-down hardware is a part of doing business, and one that few business owners want to think about before it must be done. Hardware is expensive and tricky to replace without experiencing at least some downtime. That’s not...
It’s the nature of technology to grow more complex over time, and as it does, the types of threats grow alongside it. Security is now more important than ever before, and if your business is not prepared to handle the threats that lurk in the shadows...
Fact: Millennials are entering the workforce en masse. Therefore, employers and workers from earlier generations shouldn’t be so quick to write off the generation that now makes up the largest segment of the workforce. In order to properly leverage t...
By now, most businesses have implemented a cloud solution or at the very least took a long, hard look at one. Some businesses might not even realize some of their data is in the cloud. For the small or medium-sized business the benefits are too numer...
People use and reuse old passwords time and again, and then they get two-factor authentication to augment their fifteen-character passwords. Wouldn’t it be great if your computer could recognize you just by how well you recognize others?...
It’s one thing to stretch the budget by implementing money-saving IT solutions, it’s quite another to limit your staff by not providing the technology they need to effectively do their job. In situations like this, a business owner would be better of...

Onsite Service Coverage Area

Although we provide remote services and support to businesses in over 20 states, onsite services are limited to within reasonable driving distance from our offices in NH.  We will manage a local vendor for locations outside of our service area to provide onsite assistance when needed.


Onsite Computer Support Services are available to businesses within 60 miles of Nashua New Hampshire. We have excellent onsite coverage from Concord NH, south through Manchester NH, and then down into Boston. From Northern and Central Mass, we cover from Worcester, east to the North Shore, including the Salem and Portsmouth NH area.


White Mountain IT Services

33 Main Street, Suite 302
Nashua, NH 03064


121 Riverfront Drive
Manchester, NH 03102


Open Positions