There are two types of digital transformation. There’s the kind that streamlines a business into a powerhouse, and there’s the kind that turns into a ghost ship; perfectly automated, technically efficient, and completely devoid of life. Right now, we are witnessing a massive shift in the way people do things. While your competitors are busy bragging about replacing their support staff with agentic AI, what they are often doing is building a wall between themselves and their customers.
Business technology is the foundation of modern enterprises, crucial for growth and competitive advantage. Yet, many organizations fall into a critical trap: becoming too attached to their initial technology investments, even when they’ve become a liability.
Starting a business requires a certain mindset, one that demands a certain disdain for failure. This entrepreneurial mindset might actually hold you back from seeing success with your business’ technology, however. This month, we want to explore how the same mindset that has allowed you to build your business to where it is today is actually getting in the way of effective technology implementation, as well as what you can do about it.
It’s a familiar challenge for businesses: how do you build customer loyalty and a strong user experience while also making sure that their data is protected? Sustainable success depends on mastering this delicate balance. Instead of choosing one over the other, the goal is to optimize data protection without hindering your ability to engage customers and drive growth.
While data might be the new currency, your own business’ data might be a bit too messy to make full use of. You might be paying to store it and protect it, but you’re not doing as much with your data as you’d like. Here’s how businesses find themselves with these “data graveyards” and why it essentially functions like a debt rather than an asset.