Understanding the New Normal for Businesses

Understanding the New Normal for Businesses

The world isn’t the same as it was at this time last year. With months of question marks surrounding business, and with more people than ever searching for their place, companies have had to make some operational concessions that, if we were to assess the situation today, don’t seem to be going anywhere, anytime soon. 

Defining Normal

The COVID-19 pandemic has been both a nightmare and a learning experience for many of us. If your business has been negatively affected by the pandemic, or if you are operating with a remote work staff, you would love to go back to normal. Unfortunately, you may find that what we have is the new normal and that the office will never look the same way again. 

Things could be worse. Even as the situation still evolves, hundreds of thousands of businesses have closed and millions and millions of people are out of work, seven months into the pandemic. This has made it impossible to actually get a feel for what normal will look like after this whole thing is over. There have been some studies, but the only prevailing sentiment is that people are stressed out and tired and need to move off of the idea that the world is going to be just like it was in September of 2019 when no one had heard of COVID-19.

Improved Productivity

So where do we go from here? For the business owner it has to be about getting back to sustained productivity. For many businesses that are still plugging away, it’s as if their business has been hit by a tornado and they are figuring out how to move past that disaster. 

For many of these businesses, technology has become the answer. Not only have a lot of businesses worked quickly to implement remote work contingencies, they also have become more cognizant of what IT means to their business. While most business owners know that they have to prioritize data security and invest in collaboration tools, they now understand that there has been an uptick in innovation due to the pandemic that is pushing advanced IT solutions onto the mid-market and small business market. 

Technologies fueled by AI and other machine learning algorithms are now commonplace because the time is now for businesses to do more with less. The world’s economic strength isn’t going to get much better overnight, so smart businesses will use smart tools to get what needs to get done, done. 

What’s more, the mobility that was growing pretty rapidly, is now ready to be a staple of business. Solutions that can be used from anywhere on multiple devices was once, not too long ago, looked on as a campy feature. Now businesses are forced into accepting mobility as normal, because of public health and because it has been proven that productivity can be maintained—and often improved—through the use of the remote workforce.

Seamless Collaboration

Things have been trending this way for around a decade, but with so many people working from home, cloud-based collaboration tools are now becoming more and more important to the productivity of businesses. The SaaS application is the new open office, with millions of people taking advantage of the growing capabilities of these platforms.

Another thing you are seeing is, as businesses realize they can save half of their monthly telephone costs by switching to VoIP, more and more companies leaving their traditional telephone company for hosted VoIP providers. Not only can VoIP serve the needs of the traditional office, it can come in extraordinarily handy when a business’ workforce is scattered. VoIP platforms also provide the ability for an organization to build an effective video conferencing solution, something that has seen substantial increases in use over the COVID-19 pandemic.  

Equalized Opportunity through Tech

Today’s normal also makes it possible for people who are proficient at a job to work at one without necessarily having to meet the superfluous requirements that many organizations set for their new hires. It becomes a matter of who can deliver, rather than whose resume looks the best, regardless of sex, race, or any other irrellevant qualifier.

It’s not looking like things are going back to the way they were, because after restrictions open up, you will see a workforce primed with new skills and businesses that have overcome a lot to still be in business and grinding away. The new normal is a testament to the perseverance of goal-oriented people.

If you would like to learn more about the technology that is being used to fuel security, productivity, and collaboration in today’s business, reach out to the IT experts at White Mountain IT Services today at 603-889-0800.

Related Posts

Replacing your aging or broken-down hardware is a part of doing business, and one that few business owners want to think about before it must be done. Hardware is expensive and tricky to replace without experiencing at least some downtime. That’s not...
Remote workers are changing the way that both employees and their employers are viewing their workspace. It’s been proven that businesses can mitigate their overhead costs and increase their employee retention rate by allowing their team to work from...
It’s the nature of technology to grow more complex over time, and as it does, the types of threats grow alongside it. Security is now more important than ever before, and if your business is not prepared to handle the threats that lurk in the shadows...
Regardless of how your business’s administration is set up, you should be aware that anyone in a position of authority must have a basic understanding of how IT, and its related responsibilities, functions for your business. Here are four ways that y...
The IT landscape has changed so dramatically over the past decade that businesses need to stop and consider the latest solutions before cycling out their old IT equipment. In the past, when it came time to replace office technology, one would simply ...
Windows 95 changed the way that consumers saw personal computing, and it heavily influenced future versions of Microsoft’s Windows operating system. Over twenty years later, you can expect to see significant changes and improvements, to the point whe...
Your business’s data is its lifeline. Without it, you can’t hope to continue functioning, especially if you’re unable to recover it following a data loss disaster. Businesses that experience a devastating data loss incident, and are unable to recover...
The world might not see legitimate artificial intelligence for quite some time, but that doesn’t mean developers aren’t taking baby steps in the right direction. A current example of this is Google and its automated vehicles. If Google is capable of ...
When it comes to business communications technology, you don’t want to be caught using technology that’s outdated. Thanks to the innovations afforded to your company by Voice over Internet Protocol (VoIP), you can have access to lots of game-changing...
If you’re in the market for a new computer, then you’re going to have to make a decision: Go with a traditional hard drive (HDD), or a solid state drive (SSD). While a computer equipped with an HDD will cost you less money, an SSD promises to faster ...
People use and reuse old passwords time and again, and then they get two-factor authentication to augment their fifteen-character passwords. Wouldn’t it be great if your computer could recognize you just by how well you recognize others?...
It’s one thing to stretch the budget by implementing money-saving IT solutions, it’s quite another to limit your staff by not providing the technology they need to effectively do their job. In situations like this, a business owner would be better of...

Onsite Service Coverage Area

Although we provide remote services and support to businesses in over 20 states, onsite services are limited to within reasonable driving distance from our office in NH.  For locations outside of our service area, we will manage a local vendor to provide onsite assistance when needed.


Onsite Computer Support Services are available to businesses within 100 miles of Nashua New Hampshire. We have excellent onsite coverage from Concord NH, south through Manchester NH, and then down into Boston. From Northern and Central Mass, we cover from Worcester, east to the North Shore, including the Salem and Portsmouth NH area.


White Mountain IT Services
33 Main Street, Suite 302
Nashua, New Hampshire 03064



map nashua4 1


Open Positions