Countless jokes have been made in the IT world about the perfect place to hide something being page two of Google—just hang out with some IT professionals, and there’s a good chance you’ll hear it. Unfortunately, Google is making a change to its search results that will make this joke completely irrelevant.
With so many threats out in the world, it’s no surprise that some of them target undiscovered vulnerabilities. These types of threats use what are called zero-day exploits to make attempts at your sensitive data and technology infrastructure. What is it about zero-day exploits that you must keep in mind during your day-to-day operations and in planning for the future?
Have you ever heard of the Uncanny Valley? It’s the theory that explains why the human race tends to prefer humanoid robots, but only up to a point, after which we find them unsettling. It’s one reason why so many people found the 2019 film Cats bothersome to watch. The Uncanny Valley has also been present in film in recent years, especially when actors who have passed are recreated digitally to make an appearance, or when talent needs to look older or younger than they are.
How often have you been browsing the web on your phone, only to find something that would be legitimately useful for your work—maybe it was a tip you wanted to try out, or a bit of information that would be helpful to know—so you wanted to be able to access it from your workstation? There’s actually a very easy way to make this happen, thanks to the multi-platform nature of the Google Chrome browser.
Let me ask you a question: how much did you pay Google for your Business Profile? Unfortunately, if the answer was anything other than “nothing,” you’ve been scammed. Google has actually announced that they are taking legal action against scammers who impersonated the company in order to defraud small businesses.